UX/UI Web Design

The UX design is in short, all about user experience. UI design is all related to the user´s interface. Both elements are crucial for a good final digital product and they should be delivered in close collaboration. UX is an analytical and technical process while UI is closer to what we all know as visual or graphic design.

This is an example that we use very often to describe the different parts of a digital product. Imagine a website as a building, the foundations represent the code that gives structure to the site; the pipes and wiring represent the UX design, and UI is represented by the facade and the architectural finishes; it is the interaction with users. Web design is not very different from this example in practical terms and we express it in ways that match our clients' business objectives.